With a dynamic track record spanning 17 years at ConvExx, Sheldon Kaye, CEM, is a trailblazer in the trade show industry. As Vice President of Events, he has steered the growth of signature shows like Mobile Tech Expo (MTE), while also envisioning and launching groundbreaking events such as PDR Expo in Las Vegas (2023) and the Food Truck Owners Expo (FTO Expo) in 2024. Fueled by a passion for cars, technology, and travel, Sheldon’s innovative approach to event management captivates audiences and delivers unforgettable experiences on the show floor. Join him in a dive into the success… and failures of launching an event.