Ken Holsinger is a strategic leader in data and business intelligence who integrates innovative tools, leverages data-driven insights, and builds high-performing teams to drive significant growth. As Senior Vice President of Strategy at Freeman, Ken leads the data practice, bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research, and industry benchmarking.
With over 25 years of experience in technology, media, event production, along with multiple patents, Ken has served in various executive roles, guiding organizations to improve results and measure marketing efforts. Ken’s extensive background in event management, facility design, and start-up operations establishes him as a thought leader in the industry. He frequently presents at various industry events on the latest trends the event industry is facing, sharing his insights with a global audience.
Ken’s unique ability to leverage data-driven insights, articulate clear strategies, and align teams around core messages ensures that business goals are met, employees are engaged, and brands are differentiated. His approach remains adaptable to evolving organizational, industry, and global dynamics.
In addition to his professional achievements, Ken is actively involved in his local community in Boise, Idaho, serving as a startup mentor and tech workforce development leader.