Alice Mathu is an accomplished leader in global exhibitions and partnerships, currently serving as Vice President of Business Development and Partnerships at IAAPA, the premier trade association for the attractions industry. With over two decades of experience—and credentials including CEM (Certified in Exhibition Management) and CMP (Certified Meeting Professional)—Alice brings strategic insight and a deep understanding of event execution, stakeholder engagement, and global market development.
In her role at IAAPA, Alice leads initiatives that drive member value, forge strategic alliances, and expand business opportunities across the association’s international footprint. Her expertise in building cross-cultural relationships and delivering impactful experiences has helped position IAAPA as a global leader in convening the attractions community.
A passionate advocate for innovation in events and experiences, Alice is a respected voice on topics ranging from business development to international business strategy. With over 19 years at IAAPA, she is proud to be part of the “fun business.”
Outside of work, Alice enjoys traveling and spending quality time with her family and friends.