The Attendee is Always Right: How Consumer Trends Can Lead to Better Experience Design

Thursday, May 9
10:45 am
 - 11:15 am

Every attendee is, at their core, a consumer. Which means changing consumer expectations and societal trends should be impacting how event & trade show environments evolve to meet and exceed the expectations of stakeholders and audiences.

Join two of the industry’s creative thought leaders, Dan Carter and Stephen Kellogg, as they share the opportunities your show could be taking advantage of by embracing what the audience wants, and how their ever-evolving expectations can be met and exceeded. Stephen and Dan will look at the consumer trends most relevant to trade show organizers before unpacking tactical examples you can use today, and consider for the future.

Want to view the session materials, click here. 

Sponsored by Event-Ace by Note Effect

Have questions for Dan Carter and Stephen Kellogg? Submit them here.


Dan Carter
Senior Vice President, Creative + Design, Freeman

Stephen Kellogg
Vice President, Executive Creative Director, Freeman

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