Scaling Show Growth with NAVC’s Leading Conference, VMX

The Veterinary Meeting & Expo (VMX) conference has seen its attendance skyrocket more than 60% in just five years, from a record 18,000 attendees in 2020, pre-pandemic, to nearly 30,000 attending VMX 2025, moving VMX to rank 11th out of the Top 20 largest shows (by attendees) at the Orange County Convention Center today. As VMX continues to grow, the trade show floor becomes a dynamic hub of innovation and interaction within the veterinary industry. Keeping up with this rapid expansion while effectively delivering on audience acquisition expectations presents both challenges and opportunities for conference organizers and exhibitors alike. By prioritizing both a well-structured trade show floor and strategic audience acquisition tactics, VMX successfully continues to meet the expectations of attendees and exhibitors alike, ensuring a vibrant, engaging, and successful event for all involved. Learn from the NAVC team how they successfully engage a loyal audience of attendees and exhibitors while attracting new segments and evolving the show year over year to produce outstanding results