Learn how Newtopia Now was created to align with market needs and customer expectations in the natural products industry. Attendees will gain insights into an evolved sales model driven by customer feedback, which enhanced engagement and satisfaction. The discussion will cover rebranding strategies that attracted new participants while preserving the event’s core mission, as well as strategies informed by market research and trends to reflect the latest innovations and customer preferences. This session will also highlight new programming, networking opportunities, and interactive elements designed to fully engage exhibitors and attendees and fostered business growth. This session explores the power of rebranding and restructuring that can be applied to any event no matter how big or small
Danica Cullins
Executive Vice President, Health & Nutrition, Informa Markets
