In this candid and informative session, Sheldon Kaye will explore the multifaceted journey of trade show launches, sharing real-life experiences that highlight both successes and challenges. Attendees will gain insights into the best practices that contribute to successful launches, as well as the common pitfalls and mistakes that can lead to setbacks. From innovative strategies that drive engagement to unexpected hurdles in logistics and marketing, this session will provide a comprehensive look at what it truly takes to launch a trade show. Join us for an engaging discussion that covers the thriving moments, lessons learned, and the honest realities of bringing a trade show to life.
