Explore the dynamic world of international business development in the trade show industry with insights from a for-profit event organizer and an industry association. This session delves into the distinct strategies each employs to expand global reach. Discover how commercial organizers capitalize on international market opportunities and attract global participants. Meanwhile, learn how associations use member networks and industry expertise to foster international partnerships and create value-driven global events. Participants will gain a comprehensive understanding of the challenges and opportunities in international trade show expansion, from compliance with regulations to cultural considerations.
Alice Mathu
Vice President Business Development and Partnerships, IAAPA
